With increased competition, constantly changing algorithms and search engine rules, Search engine optimization (SEO) now requires much higher expertise to handle it.
Having realized this fact, many marketing companies like web designers, PR firms, internet hosting companies, etc. – all which used to carry out their clients SEO processes (along with their specialized services) by themselves, now agree that SEO is a process that is better left to the specialists in the industry, thus, minimizing the burden off their shoulders. This has given rise to SEO reselling.
A strong that wants to resell SEO services often employees a white label SEO provider, to perform the entire SEO process for its client on behalf of it. While doing this white label SEO provider remains nameless, thus keeping the brand image of the channel reseller seo unchanged.
Following are the key benefits of reselling SEO services from a white label SEO provider.
Better quality of service: White label SEO services can be obtained by specialist providers, who have skilled team of professionals dedicated simply to SEO. The expertise of these providers helps in developing methods and steps that strengthen the online presence of your client’s business. They monitor and track the industry trends, competitor’s strategies, search for the targeted keywords – all which are needed to reduce the organic search result listings of your client’s website.
Addresses your client’s requirements: White label SEO providers are specialists in SEO and understand the nature of your client’s business and implement appropriate SEO techniques that build-up online reputation of your client’s business. They also understand that your business’s reputation is also at stake, should any error occurs from their side.
Offer full-fledged SEO services: White label SEO providers offer comprehensive solution for the clients SEO needs. They offer both on-page and off-page optimization techniques to reduce the position in search results.
On-page optimization techniques include – development of title and meta tags, keyword rich content on home-page, URL mapping, web page design, image optimization, etc. On-page optimization are directly related to the usability of a website, that greatly affects the web page listing in website positioning.
Off-page optimization techniques include – link building, copy writing, online reputation management, content marketing, searching for relevant key phrases for the business, directory listings, submission of write-ups, etc. Off-page optimization techniques indirectly promote the client’s website. They contribute more to the rankings of a website browsing applications.
These tactics help out with improving online visibility and generate higher profits for your client’s business.
Offer more services: White label SEO providers offer many other Internet marketing services that can complement SEO strategies and give more desirable results than expected for your client. Therefore, you can get relief from the burden of developing a functional, comprehensive digital online strategy for your client. They have staff ready for performing all these additional services too, like pay-per-click (PPC), display advertisements, E-mail marketing, etc. These when coupled with SEO give higher ROI.
Handle technical work: SEO is a continuous process. For your client’s website to get continuously listed in first pages, the SEO team has to continuously track and monitor the performance of the website in SERP’s. This needs much higher level skills such as acquiring more links, creating content with targeted keywords in particular frequencies, continuously creating good quality content, etc. All these activities which can be an additional burden on you can be handled by the white label SEO provider easily and efficiently.
You can concentrate on other essential aspects: As the provider takes care of all the technical marketing details, you can focus more on the customer service activities than on maintenance of projects. You can spend your quality time on addressing various other issues with your client’s business like, tracking the number of sales, providing back-up for the client, efficient and regular credit reporting of the regular progress, following him up on various other services, preparing accounts, etc. all which can improve your client’s experience of working with you.
Stays nameless: A white label SEO provider acts as a confidential associate for you. He remains nameless while offering good quality SEO services for your client, which thus, helps you sustain credibility. In the end, your client is satisfied and so are you.
Saves costs: As SEO gets harder, you need to employ more talented individuals or train your existing resources to offer better services. By outsourced workers SEO needs to a white label SEO, you can eliminate these training and start-up costs of forming a technically proficient team. This also reduces your labor costs and other over head costs that incur from deploying additional human and technical resources.